AI with Stef / Creative Studio

Ideas brought to life with AI.

Creative images, short videos and characters for brands and people with a story to tell. This is a selection of my personal projects, where I explore what AI can make possible.

Discuss a creative project →Explore the work

Selected work

These are personal creative concepts, not commissioned campaigns. AI-assisted imagery and video.

Short videosPersonal concept

Beyond the billboard

A personal fitness concept that brings a Toronto billboard to life.

Personal concept. Not commissioned by or affiliated with HYROX.

Press play · 6 sec · plays with sound

The woman on the billboard holding up the HYROX Toronto sign with both hands

A hand on the street holding the HYROX Toronto sign that has dropped from the billboard above

CharactersPersonal concept

Meet StefGPT

One personal-brand character, explored through portraits, poses, expressions and a short welcome video.

The StefGPT character sheet: one woman shown full length, in close-up portraits and in a row of expressions and poses

Press play · 10 sec · plays with sound

A chest-up portrait of the StefGPT character smiling at the camera

The StefGPT character looking upwards, thinking

Creative imagesPersonal concept

Kitchen dash

A playful kitchen chase on a giant phone screen, built around scale, motion and surprise.

A woman holding an egg runs across a giant smartphone lying on a kitchen table while an enormous chicken with spread wings chases her

Creative imagesPersonal concept

A larger-than-life coffee break

A playful coffee moment built around scale, perspective and a race-day mood.

A woman in pink sportswear pours coffee into a cup from a giant black-and-white mural of herself holding a pitcher

Creative imagesPersonal concept

A little more colour

A portrait reimagined as a playful street-art scene.

A woman stands beside a brick-wall mural of her own face blowing confetti, next to the words Good Things Ahead

Creative imagesPersonal concept

Cinematic fitness

Two dramatic poster concepts using light, contrast and layered imagery.

A black-and-white poster of a woman in headphones and a cap, with a smaller version of her sitting on a treadmill among kettlebells below

A poster of a runner seen from low down on a road, with the words Train Hard, Work Smarter and Same Girl, Bigger Goals

Have something in mind?

A creative image, a short video or a character for your brand? Tell me what you would like to create and where you plan to use it.

Discuss a creative project →See more on Instagram (opens Instagram in a new tab)